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MKTG 305 T3 Review

Terms in this set (15)

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?
She should find socially active persons who are intensely interested in the product category and who are similar to other customers.
Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.
High-context.
Every year, the students at a prestigious engineering school remove a car from the parking lot and place it on the highest point of the roof of the main engineering building. The students have been doing this for decades, but not once has anyone ever confided to an outsider how it was done. This is a classic example of a ritual.
True.
Hillary is a typical teenager. She sees and hears ads all the time. Most of the time they are pretty good, but some ads have a trait that really bothers her. What is that trait most likely to be?
Hillary is bothered by ads that talk down to her.
Which of the following is generally true about Asian Americans?
They are one of the least brand-loyal of all American subcultures.
________ refers to the process of movement and adaptation to one country's cultural environment by a person from another country.
Acculturation.
Sandra Jackson decided to become a nurse after several years as an elementary teacher. She still wanted to help people; she just wanted to do it differently. Sandra's case is an example of which of the following?
Horizontal mobility
Products appearing in retail stores are examples of the use of product placement.
False
Political candidates who get the most media exposure are more likely to win an election because of the effect of ________ in determining one's set of referents.
Mere exposure.
Which functional area of culture is most closely related to the idea of a common worldview?
Ideology.
If the super rich bought "shredded Levi's jeans" to wear to formal parties, they would be exhibiting a sophisticated form of conspicuous consumption known as ________.
Parody Display.
Meagan is planning her wedding and wants everything to be just right, from the invitations and table settings to the ceremony and music selections. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.
Consumer Surrogate.
According to the principle of least interest, the person who is least ________ has the most power in a relationship.
Committed to staying in the relationship.
If a social researcher wanted to investigate social status in a small city, her best choice for a questionnaire would be one that included questions or observations on education, area of residence, total family income per year, and ________.
Occupation prestige level of household head.
Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.
Advergaming.
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