Create an account
the process of planning and executing the conception, pricing, promotion, and distributionof ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
The blending of four marketing elements- products, distribution, price, and promotion.
Persons, companies, and organizations that buy products for the operation of a business, for incorporation into other products and services, or for resale to their customers.
Consumer Decision-Making Process
The specific sequence of steps consumers follow to make a purchase.
Finding solutions to problems through carefully designed studies involving consumers.
Determining the best ways for customers to locate, obtain, and use the products and services of an organization.
Channel of Distribution
the route a product follows and the businesses involved in moving a product from the producer to the final consumer.
The exchange of information so there is common understanding by all participants.
Direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
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