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Unit 8

Terms in this set (10)

Real estate professionals know that ads that tell about the problems of a property are:
Not a waste of advertising dollars, likely to give a firm a bad name, unlikely to attract any calls
An advertiser with an extremely low advertising budget would most likely avoid:
Billboards
Which statement is false about display ads?
Capital letters are easier to read than lowercase letters
In preparing display ads, a good advertiser should:
Use no more than two type faces in an ad
Classified ads are different from most other forms of real estate advertising because they are:
Actually sought out by the reader
The most cost effective advertising medium for selling home likely would be:
The internet
Find ads are and stuff failed to include:
Broker identification
What does the term logo referred to?
An identifying design or symbol
Personal advertising includes:
Name tags, blog websites, car signs
The AIDA approach does NOT include:
Demand
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