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The given flashcards introduce basic terms for carrying out a S.W.O.T analysis.


attributes or characteristics that contribute to business success


attributes or characteristics which can contribute to business week or failure


external factors that are not fully leveraged to provide success


anticipated events that could have a negative impact, any obstacles

S.W.O.T. analysis

a management tool that for understanding and decision-making for all sorts of situations in business and organizations

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