Chapter 11 Marketing Essentials-Billy Andrews
Chapter 11 Vocabulary
Terms in this set (16)
getting work done through the effort of others.
a chain-of-command, hierarchical structure where tasks & responsibilities are clearly defined.
make decisions that affect the whole company (CEO, president, COO, CFO, vice president).
implements the decisions of top management, plans for dept success.
supervise the activities of employees who carry out the tasks assigned by top & middle management.
anything that is used to produce goods or services.
top management shares decision making with self-managing teams of workers who set their own goals & make their own decisions.
encouraging team members to contribute to & take responsibility for the management process.
setting goals for a project & determining how to reach them.
establishing a time frame to achieve the goal, assigning employees to the project, determining the method to do the work.
setting standards and evaluating performance.
brief description of the ultimate goals of a company.
encouraging appropriate workplace behavior in order to improve employee performance.
prevents improper behavior before it happens.
an effort to fix improper behavior after it happens.
interview between employee and human resources dept when the employee is leaving company.
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