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Marketing chapter four
Terms in this set (20)
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs is known as
Which buying situation is most likely to involve an extensive external information search?
a new buy
An aspirational reference group is one an individual
would like to emulate.
Opinion leaders are people who
exert influence on consumer buying decisions by virtue of the knowledge that they possess.
Marketers can transition certain high-involvement products to low-involvement products for satisfied customers by
removing doubts about the efficacy of the products.
Lindsay regularly buys meat from Richmond Butchers. Richmond Butchers also sells meat to local restaurants such as Sundown Grill, where Lindsay and her husband, Rico, celebrated their wedding anniversary. Richmond Butchers sources its meat from Bar-G Ranch, owned by rancher Gustav and his family. In this scenario, who is the retailer?
The formal or informal societal rules that specify or prohibit certain behaviors in specific situations are referred to as
According to Maslow's hierarchy of needs, once their physiological needs have been satisfied, consumers' ________ take precedence.
When customers look beyond their personal knowledge and experience to help them in buying something, they are engaging in
an external information search.
Which is a true statement regarding the business-to-business (B2B) purchasing process?
The B2B purchasing process is often far longer than the consumer decision-making process.
Consumer learning typically begins with
a stimulus that encourages consumers to act to reduce a need or want.
Luke is a promising young model. In future, he hopes to become as famous as his idol, Gunner. According to Maslow's hierarchy of needs, this need can be classified as a
lower esteem need.
A person's activities, interests, and opinions are related to his or her
Shane recently bought a pair of snow skis, the MAC 10, from Cascade Products for $295. Within a month, Shane's friend, Felix, bought a brand-new pair of snow skis, the ICE 20, manufactured by Mountain Products, online at a reduced price of $175. Shane tried the ICE 20 skis and found them to be significantly better the MAC 10 skis he purchased. In this scenario, Shane is most likely to experience
Heather, a 30-year-old fashion designer, is very finicky about the brands that she consumes as a customer. She believes in buying brands that she has previously used. When Heather walks into Millers, a drugstore, she is most likely to engage in ________ to buy toothpaste and shampoo.
an internal information search
ProtectIt, a mobile-case manufacturer, manufactured and sold 100,000 units of its latest Easy-On cases. ProtectIt plans on introducing more colors and designs in the following months. Bella, the owner of a large retail store, was one of ProtectIt's earliest customers. In which of the following situations can ProtectIt expect a straight rebuy from Bella?
Bella loves the feel of her device with the Easy-On cover on it.
While out to dinner, Olivia sees that escargot is offered on the menu. She remarks to her dining partner, "Yuck, escargot is snails—they are slimy and gross!" Oliva's thoughts on escargot reflect which component of attitudes?
________ pertains to what a consumer's full potential is and the need to realize that potential.
Which of the following exemplifies impulse buying in a supermarket?
picking up a pack of gum while waiting in line at the checkout counter
In codes issued to organizations by the North American Industry Classification System
the sixth digit can vary among NAFTA countries.
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