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MS1 Final

Terms in this set (26)

basics of a persuasive argument
when making an argument the speaker must account for the subject, audience and speaker (Aristotle's rhetorical triangle!!!).
what do you need to develop a rhetorical relationship?
ethos, logos, and pathos
ethos
appeals to speaker's credibility, connect speaker's thinking to audience's beliefs
logos
clear evidence, logic and details, and clear progression of ideas
pathos
appeal to emotions
attitudes
based on cognitions or beliefs, affect our feelings, actions or behaviors
Yale attitude change model
model identifies 4 variables that influence the acceptance of garment and 4 processes that determine the effectiveness of communication
4 variables that influence the acceptance of argument
source, communication, audience, audience reactions
4 processes that determine effectiveness of communication
attention, comprehension, acceptance, retention
attention (YACM)
intended audience must listen
comprehension (YACM)
audience must understand message
acceptance (YACM)
intended audience must accept argument or message based on the rewards
retention (YACM)
message must be remembered
definition of persuasion
human communication that is designed to influence others by modifying their beliefs, values, or attitudes. the higher the credibility of presenter the better the influence
social judgement theory
knowing a person's attitudes on subjects can provide you with cues on how to persuade them
elaboration likelihood model
views persuasion primarily as a cognitive event, targets of persuasive messages use the process of motivation and reasoning (or a lack thereof) to reject or accept persuasive messages
cognitive dissonance theory
predicts that influence occurs when incongruence between our attitudes and behavior creates a tension that alters our beliefs
narrative paradigm
stresses strength of influence through storytelling
aim of comprehensive soldier and family fitness (CSF2)
aims to create a team of physically and mentally strong soldiers, families, and civilians
5 dimensions in CSF2
emotional, social, spiritual, family, and physical
4 training methods in CSF2
online assessment and self-development training, formal institutional resilience training, army community service centers, comprehensive soldier and family fitness training center
GAT
online assessment which gives soldiers and families a way to assess their well being and resources to address concerns, not used as a selection for promotion
Basics of army performance triad
a comprehensive plan to improve readiness and increase resilience through public health initiatives and leadership engagement, focus on sleep, activity, nutrition
goal setting
focus on setting goals using SMART acronym
SMART acronym
specific, measurable, attainable, realistic, time bound
dimensions of strength
physical, cognitive, emotional, sustained operations, social, family, spiritual success
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