Ad- Chapter 13

A(n) _____ list is the house list of other direct-mail advertisers. They can be rented with a wide variety of demographic breakdowns
A. demographic
B. complied
C. in-house inquiry
D. outsourced inquiry
E. mail-response
Click the card to flip 👆
1 / 10
Terms in this set (10)
A(n) _____ list is the house list of other direct-mail advertisers. They can be rented with a wide variety of demographic breakdowns
A. demographic
B. complied
C. in-house inquiry
D. outsourced inquiry
E. mail-response
E. mail-response
What is the most commonly used type of out-of-home media?
A. airport advertising
B. transit advertising
C. bulletin structures
D. on-premise signage
E. street furniture
D. on-premise signage
The most common form of out-of-home media is transit advertising
False
OOH excels at accessibility. It carries the message 24 hours per day and cannot be fast-forwarded, put aside, zapped, or turned off
True
Immersive advertising describes the integration of advertising into the message delivery mechanism so effectively that the product is promoted while the audience is being entertained
True
What is the basic unit of sale for billboards or poster?
A. quarterly reach
B. 100 showing
C. monthly CPP
D. target audience frequency
E. share of market
B. 100 showing
One of the most important parts of any direct-mail program is the mailing list because each list identifies a market segment
True
_______ is a cross between traditional billboards and transit advertising
A. advertainment
B. a mobile billboard
C. the fill-showing panel
D. variable-site advertising
E. on-board advertising
B. a mobile billboard
What are take-ones?
A. free shopping guides given away transit terminals
B. business reply cards placed on interior transit ads
C. free sample given away at discount stores
D. free menus given away bu restaurants
E. another name for on-pack premiums
B. business reply cards placed on interior transit ads
Transit ads cost more than any other medium
False