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marketing chapter ten
Terms in this set (20)
As it pertains to supply chains, what part of the supply chain only moves upstream?
Which statement is true of supply-chain management?
Decisions in one area of the supply chain can have a negative impact on another area.
The warehouse function that refers to moving goods to their temporary or semipermanent storage location and updating inventory records is called
A firm that uses a push supply-chain strategy is most likely to
manufacture products before it receives any orders for those products.
A firm that has a ________ orientation will consider upstream and downstream flows of goods, services, finances, and information across the supply chain as activities it would be involved in, even though they may be performed by other companies.
Which statement is true of logistics?
Logistics can be a source of competitive advantage if they are executed effectively.
Howie is a middle-level manager at an apparel manufacturing company. He is in charge of sourcing raw materials from suppliers. Howie posts details of the required materials on the firm's extranet portal, and suppliers respond to this with their bids. Howie selects the best offer and sends the supplier a confirmation for procuring the raw materials along with the expected date of delivery. This confirmation is referred to as a(n)
A(n) ________ supply chain is a supply chain that maximizes value creation by recovering value from product or material returns.
One of the advantages of using a push-pull strategy is that
companies can achieve economies of scale in purchasing, while engineering flexibility into manufacturing.
Storage and handling expenses as well as property taxes and insurance are all examples of ________ costs.
What is an advantage of a pull strategy?
It reduces inventory carrying costs and allows customization of products.
Which statement is true of supply chains?
Information flows both upstream and downstream in a supply chain.
In which situation should a firm pick a push strategy?
when customers want a short lead time
Which scenario exemplifies a trade-off involved in a supply-chain management decision?
a store manager offering a volume discount on a product that cannot be produced at that price
As it pertains to transportation, ________ refers to a carrier's ability to provide service from the source of the shipment to its destination.
Policies related to sustainable sourcing include all of the following except
reducing unnecessary advertising.
Alexis is only interested in buying products from companies who commit to preserving the world's natural resources for future generations. According to your text, this describes the principle of
A manager with a supply-chain orientation is most likely to agree that
individual firms should integrate their activities to such a degree that they function as one organization.
Players is a chain of toy stores across the United States that specializes in selling board games. The chain decides to offer a limited-period volume discount on its products for online customers. As a result, Players sells all of its discounted products and receives orders for more products than what it has in its inventory. This scenario exemplifies what concept?
Telcon Enterprises is a firm that specializes in manufacturing automobile components. It uses software-controlled robots to help in the manufacturing process. Minute defects are detected by an inspection system that has infrared capabilities. The system can only be activated through a biometric login to which only permanent employees have access. In the event that the biometric system fails, employees can use their identity cards to activate the system. All the data from the manufacturing process including use of the inspection system, employees' details, and inventory details are stored and made accessible to supervisors and the management by a software program called Unite. In this scenario, what would best described as an enterprise resource planning system?
the Eclipse software program
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