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marketing chapter twelve
Terms in this set (20)
the Eclipse software program
selling goods and services that may be unrelated to each other and to the firm's original business.
A store's color scheme, lighting, music selection and displays are all part of its
A visual representation of the process a customer or prospect goes through to achieve a goal with a company is called
Which is the most impersonal form of retailing?
Direct selling is also known as
Grouping many items together in a printed piece or an online store is the retail sales technique known as
An unplanned business district is a type of retail location where
two or more stores are situated together or in close proximity.
A Sephora store located inside JCPenney or a bank branch located inside a grocery store are examples of
a leased department.
A hair salon or a dry cleaner would be classified as a(n)
Stylish Chic is a fashion accessory store that carries jewelry, hats, scarves, purses, and bags. The overall selection of merchandise that Stylish Chic offers is referred to as its
________ are general merchandise outlets that offer brand-name and private-label products at low prices.
Mountain Memories, located in Denver, Colorado, is a store that sells gift items and greeting cards to locals as well as tourists to the area. Mountain Memories can be classified as a(n)
If the makers of Gold Medal flour wanted to have its product displayed on the shelves most seen by consumers in the grocery store, it could pay a ________ to the store to have preferential location on the store shelf.
The majority of retailers would be classified as ________ retailers.
The retailing practice of integrating customer experiences across the physical and online channels is referred to as
What role within a retail organization involves developing layout plans and displays that improve sales by highlighting select items in a way that grabs shoppers' attention?
Stores like Costco and Sam's club that charge shoppers an annual fee and offer merchandise in bulk quantities at ultra-low prices are classified as
Retail marketing strategy is based, in part, on which characteristic unique to the retail environment?
low average amount of a single sales transaction
Because they are independent retailers that have joined together to operate a central wholesale operation and conduct joint merchandising and promotion activities, NAPA auto parts stores can be classified as
a retail cooperative.
Level of ________ refers to the amount of care and attention the retailer provides the consumer.
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