Very Large Array. Radio telescopes. 1980. 50 miles west of Socorro, New Mexico. 27 dishes, 82 feet wide. Spread in a Y formation across several miles.
Search for Extra-Terrestrial Intelligence. The goals are to explore, understand, and explain the origin and nature of life in the universe, and to apply the knowledge gained to inspire and guide present and future generations. The roles of media technologies, such as, telescopes and arrays, are the key tool in reaching extraterrestrial life.
Endo: Hot Media. Looking in. Microscope, X Rays, CERN particle accelerator,DNA, structure of matter, bio-physics, where 1 species, matter is ancient.
Ego: Hot Media. Promotes inward gaze. Higher densities and proximities of events, energies, and humans.
Eco: Cool Media, looking down from above. Like google maps or territories.
Exo: Cool Media, promotes outward gaze, reflection, lower densities.
Hot and Cool Media: Cool media requires a lot of interaction because of the lack of information. Hot media requires little interaction because of abundance in information.
Meaning of TV Static: it is radiation left over from the Big Bang (13.7 billion years ago) and the expansion of the universe.
The story of ideas - scientific ideas that shine light into dark corners, ideas that we embrace rationally and irrationally, ideas for which we've lived and died and killed and been killed, ideas that have vanished in history, and ideas that have been set in dogma. It's a story of nations, of ideologies, of territories, and of conflicts among them. But, every moment of human history, from the Stone Age to the Information Age, from Sumer to Babylon to the iPod and celebrity gossip, they've all been carried out - every book that you've read, every poem, every laugh, every tear - they've all happened here. celebrities should make no lasting impact on most of our lives, apart from prompting the occasional emotion
But there's more, we spend an inordinate amount of time and money reading about them, staring at picture of them, discussing them, and obsessing over them
Celebrity culture has been with us just about long enough to generate a body of literature
Celebrity culture like any other study defies any once and for all answers
"Celebrities are our myth bearers; carries of the divine forces of good, evil, lust and redemption"
Faith replaces the need for evidence
"We devote ourselves and organize our mental outlook and conduct accordingly without ever needing even a sign"
Science and technology addressed many of the questions asked and answered by religion and poured them into a different mould.
Science offers proof
"Science meant that religions power to bewitch has been weakened
Consumerism/ celebrity worship
Celebrities are seen as being untouchable, god like
"Glut of mass media information" causes-
The celebrity has turned from being distant figures, not just into ordinary people but "significant others
Celebrities distract us being retail therapy, religion has borrowed the style of celebrity culture (in consumeristic manner)
Researchers call this "addiction to a celebrity"
Fans were not just influenced by the way that the celebrities dressed, made up, wore their hair, or by their overall demeanor
"They took note of their attitudes and values, especially on issues of morality"
Secular organization- This isn't from the textbook but Secular just means non-religious. So like Atheist groups of America. And maybe how celebrities are their own "religion"? Don't quote me on that.
How the "rebel lifestyle" is sold in the media/ consume society
holywood , media cultures, and global capitalism have made counterculture and rebellion seem cool
Rebels rival superheroes in coolness, with the coolest superheroes being those who seem like rebels
To conquer the "being alone feeling" and entertain the boredom, industrial capitalism produced an unprecedented abundance of goods and desires, all manifest in the media and consumer cultures found on TV and in malls
In contrast to Orwell's dark vision of totalitarian domination, capitalist consumer society provides an optimistic world of individualist and self actualizing seduction
Orwellian vision- the people are dominated by their fears and nightmares, which are shaped by the state of propaganda
Speaks of control via sacrifice, hate and patriotism
Huxleyian vision- the people are seduced by their dreams and desires, which are shaped by corporations and advertising
Promises luxury, indulgence, and consumptions
Fight club rebels (190)
Fight club is a film that deeply resonates and repels, often at the same time
The rebels who are seeking to overthrow the system, the critique of consumer society and the overall dystopian vision of the future
Tyler Durden (Brad Pitt)- the rebel leader in Fight Club
Has many insightful witticisms and cultural criticisms
"I see all this potential, and I see squandering. Goddmn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy sh!*t we don't need.... The things you own end up owning you"
Fight club and this character comes from a long line of efforts to resist mass culture and consumer society, to create a revolutionary counterculture.
The new struggle is homogeneity, seeking authenticity in a culture of mass production, seeking identity in a culture of mass mediation
Demarketing- not buying
When you don't buy, you don't buy into consumer culture
Corporations lose their hold on you this way
People have looked hard at the way we do things in this country and decided it's no longer their way
Thousands of people now call their lifestyle "voluntary simplicity" (based off of Duane Elgin's 1981 book of the same name)
To rediscover the true meaning of life
People left their high paying jobs/ pay cuts in order to make more time for family, friends, community, meaningful work
Uncooling fast food
buying/eating food has political and even moral implications
"Every decision we make about food is a vote for the kind of world we want to live in" fences m lappe in Diet for a small planet
We have allowed our eating habits to be shaped by transnational agribusiness
Food corporations are formidable opponents because so much of what they do is invisible
We find ourself participating in the ultimate act of distancing: eating a genetically altered tomato whose mother plant does not even exist
People are rethinking their food and where it comes from
Uncooling Calvin Klein (210)
Calvin klein has commodified sex, and in the process butalized our notions of sexuality and self worth
Trumpeting the era of the commercial nude
"Calvin wasn't just trying to program young peoples choice of jeans, he was down in the subbasement of consciousness, where the very rudiments of identity are formed
The first stage of demarketing our bodies involves realizing the true source of our self esteem problems
Uncooling Calvin will send a shock wave through the whole industry, rattle cosmetic company and more
Need to make things opposite, its Calvin's and the industry's turn to feel insecure
Uncooling The spectacle
Demarketing and the true cost economy are the meta memes that bring the culture jammers revolution together.
Humans need to begin by demarketing our bodies, minds, and our children
Then join with like minded jammers to demarket whole systems
Go after the chief social and cultural rituals, that are so much positive recognition from the public, and try to restore their original authenticity
All holidays would be ripe for demarketing
We have the reverse we have the spin cycle from athletes refusing to endorse unethical companies, fans insist that stadiums be named after their heroes, instead of corporations, etc.
We demarket our news, our entertainments, our lifestyles and desires- and, eventually, maybe our dreams
The Apollo 8 astronauts were the first humans to escape the gravity of Earth. The first selfie "Earthrise" was taken then.
On July 20, 1969, 1 billion humans watched Neil Armstrong step off of Apollo 11 and onto the moon.
Rise of pseudoscience in media and popular culture may explain why many think moon landings are fake.
Rebels, anti-authoritarians, and challengers to american cultural orthodoxy are usually skeptical of the moon landings.
Decline in scientific literacy is increasing because of Hollywood and industries. - celebrities and sports > science, space, and tech
Television and Electronic media play a central role in decaying on intellectual standards of American society
The film Gravity was somewhat of a disenfranchisement to the Hubble Space Telescope (one of America's biggest exo-media technologies) since it was tragically destroyed.
Hubble's technology has exceeded its potentiality by providing more understanding of the cosmos and outward from society.
Since universe is 13.7 billion years old & it took 4 billion years for intelligent life to emerge, there is a possibility that other civilizations have advanced within the window of 9 years
Ancient Aliens is a show that hijacks cosmic narratives of Apollo 11 & 2001: A Space Odyssey
assumes ancient visitors made pyramids, contacted native americans & cowboys, talked to Albert Einstein about relativity & more..
Examples of Cool Media: Hubble Space Telescope, Atacama Array (in Chile), Very Large Array (in Mexico) - (other space probes/telescopes)
"We are not the center of the time or space" - exo-media technologies and the cosmic calendar help prove this