Effective survey questions have three important attributes. They are:
A. completeness, clarity, and measurability.
B. timeliness, directness, and efficiency.
C. clarity, focus, and brevity.
D. specificity, measurability, and timeliness.
E. completeness, timeliness, and specificity.
What are the three components of the creative strategy used by Leo Burnett?
A. Creative definition, creative execution, and creative implementation
B. Informational, transactional, and transformational dimensions
C. Verbal, nonverbal, and technical dimensions
D. Objective, support, and tone statements
E. Copy, illustrations, and layout
What are the three most common ways to categorize or classify magazines?
A. Content, geography, and size
B. Print face, ad rates, and size
C. Audience, ad rates, and percentage of color
D. Content, audience, and number of issues per year
E. Size, distribution channels, and content
The primary advantages of cable TV as an advertising medium are its:
A. rates, availability, and unduplicated audiences.
B. quality, selectivity, and reach.
C. reach, clutter, and selectivity.
D. selectivity, low cost, and flexibility. E. reach, fragmentation, and quality.