MR - Chapter 10 & 12

Consider that we have nominal data (responses are categorical) and the responses are "Yes" or "No" to the question: "The next time you order pizza, will you use Domino's?" Which of the following sets of responses shows the MOST variability?
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Consider that we have nominal data (responses are categorical) and the responses are "Yes" or "No" to the question: "The next time you order pizza, will you use Domino's?" Which of the following sets of responses shows the MOST variability?
55 percent say "Yes" and 45 percent say "No".
If the level of confidence, variability, and the size of a sample is known, there is a formula that allows researchers to determine the ________.
sample error
________ analysis is used when one wants to see if variables, such as advertising recall scores, positively associate with intentions to buy the advertised brand.
Association
________ is reflected in the spread of the distribution.
Amount of variability
The most correct method of determining sample size is the confidence interval approach, which applies the concepts of all of the following EXCEPT ________.
validity and value.
Which of the following descriptive statistic would a researcher likely use when asking a respondent to estimate how many hamburgers they ate the prior week?
Standard deviation
________ analysis is a category of statistical procedures and models available to the marketing researcher to help make forecasts about future events.
Relationship
________ analysis is the type of analysis the researcher might choose to compare expenditures by high-income earners versus moderate-income earners.
Difference
________is NOT used to compute a sample size.
The number of sample subjects
Which of the following applies to any statistical measure used that somehow reflects a typical or frequent response?
Central tendency
________ is the amount of dissimilarity in respondents' answers to a particular question.VariabilityWhich of the following is TRUE with regard to variability?q = 100% - pMean, mode, standard deviation, and range are forms of ________ analysis used to describe the sample dataset in such a way as to portray the "typical" respondent and to reveal the general pattern of responses.descriptive________ analysis is the process used to generalize the results of a sample to the target population it represents.InferenceWhich of the following relates to all sources of error other than the sample selection method and sample size, including problem specification mistakes, question bias, data recording errors, or incorrect analysis?Nonsampling errorWhich of the following descriptive statistic would a researcher use when accumulating the age of each respondent?Frequency and/or percentage distributionWhich of the following descriptive statistic would a researcher likely use when asking a respondent to rank a number of choices in order of preference to measure variability?Cumulative percentage distributionA researcher asks the question: "On a scale of 1 to 5, how does Apple rate on variety of its iPads?" Which of the following descriptive statistic would the researcher likely use to measure variability?Standard deviation and/or rangeThe researcher can ________ by estimating p to be other than 50%.reduce the sample size and save moneyWhich of the following demonstrates how a researcher can take any finding in the survey, replicate the survey with a random sample of the same size, and be "very likely" to find the same finding within the ±% range of the original sample's finding?The central limit theorem