Always Pee Using Patience Precision and Manners
ACT with integrity, competence, diligence, respect, and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession, and other participants in the global capital markets.
PLACE the integrity of the investment profession and the interests of clients above their own personal interests.
USE reasonable care and exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions, and engaging in other professional activities.
PRACTICE and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession.
PROMOTE the integrity and viability of the global capital markets for the ultimate benefit of society.
MAINTAIN and improve their professional competence and strive to maintain and improve the competence of other investment professionals.
14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
4th EditionDon Herrmann, J. David Spiceland, Wayne Thomas
9th EditionDaniel F Viele, David H Marshall, Wayne W McManus
11th EditionClaudia Bienias Gilbertson, Debra Gentene, Mark W Lehman