Department Store Project
-Who: Purchasers, browsers, males, females, parents with children, or children alone.
-What: Products/brands considered, products/brands purchased, size, price of package inspected, or influence of children or other family members.
-When: Day, hour, date of observation.
-Where: Inside the store, checkout counter, or type of department within the store.
-Why: Influence of price, brand name, package size, promotion, or family members on the purchase.
-Way: Personal observer disguised as sales clerk, undisguised personal observer, hidden camera, or obtrusive mechanical device.