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Terms in this set (17)
list of reasons why the product or service is good
makes product or service familiar to consumer
identifies product or service with an idea
identifies product or service with a symbol
associates product or service with a personality or lifestyle
Cause and Effect:
use this product or service and your problems will disappear
uses emotion to sell a product or service (pity, fear, patriotism, happiness, etc.)
consumers will be getting something extra for less money
someone endorses the product
the product will enhance you sexual attractiveness.
uses peer pressure to influence the consumer. If everyone else is doing it so should you.
gains the consumers attention by confusing them, and then retains the attention as the consumer tries to figure out the message.
uses technical words to impress the consumer
associates the product with words or ideas that may or may not be related to the product. The association seeks to transfer certain qualities to the product.
the advertiser compares its product or service to the competition in a way that is favorable to the advertiser.
the advertiser tries to identify its product with common people just like you.
the viewer is given a general feeling about the product, but not much else.
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Ch 9 (AP)
Vocabulary ( Ad Techniques )