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Terms in this set (25)
Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands.
Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's communications to consumers.
entire process of developing customer demand for a product or service.
ensures the functions of acquisition, retention and expansion are aligned in order to maximize profitability
is a customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone
is the process of educating and building trust with your prospects in order to guide them through the buyer's journey
represents a shift in how marketers think about B2B marketing success
are semi-fictional representations of your ideal customers
Ideal customer profile
is a hypothetical description of the type of company that would reap the most benefit from your product or solution
is a combination of coaching, tools and content to help your sales team be more efficient and effective
is an approach to marketing that flips traditional marketing on its head
is a strategy that's guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it
is the oral or written advocacy of a good or service from a satisfied customer (or evangelist) to a prospective customer
It builds relationships and creates authentic experiences with customers and buyers
is a measurement used to calculate customer retention and is significant for recurring revenue companies
is the process of designing and conducting experiments to optimize and improve the results of a target area
is everything that happens in your marketing automation and CRM platforms to enable the delivery of the right message at the right time to people who are interested in your products and services
is everything that happens in your CRM and sales acceleration platforms to enable your sales team to communicate effectively with clients and control their sales process
Testing two versions of a webpage, email subject line, landing page, CTA, etc. to see which one performs better
Putting a spotlight on a product, service or business through paid broadcasting - print or digital.
Tracking data and creating meaningful patterns from it that inform future marketing endeavors. The data can come from website traffic, conversions, social media, etc.
This number shows the people that move through your website or marketing campaigns
The type of advertising in which a company makes a direct comparison to another brand, firm or organization.
Using email to interact with a prospect with whom they've had no prior contact.
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