Study sets, textbooks, questions
Upgrade to remove ads
Terms in this set (24)
What rule should you ALWAYS follow in writing?
Keep it personal and short (simple words, short sentences, short paragraphs)
What kind of writing style should you ALWAYS adopt?
Personal (I, you, me)
Your writing style should sound similar to the target audience's ________________.
Jargon (Y'all, Mate, Ya' Know)
How long should your paragraphs be?
No more than 2-3 sentences. Shorter is better.
When should you write your headline?
AFTER you've finalized your draft
Your first sentence should be ____________, _____________, and _____________.
short, simple, incomplete
How should your first draft look?
Raw, unedited (spell check off)
What's the job of your first few sentences?
To get the person to read. No information.
________________ _______ _____________ are phrases to transition from another point.
Seeds of Curiosity (Ex: Read on. Let's dig in.)
Your body needs to thoroughly ____________ the ______________.
explain the product
You should use technical jargon for ___________________.
What's the purpose of the conclusion?
Summarize offer and CTA
Your format should be based off your:
Competitor's formats & Copywriting Principles
You should keep a swipe file for 3 things:
Stories (Introductions), Power Words, Seeds of Curiosity
Sugarman's 7-Step Writing Process:
1. Research (Notes, Outline)
2. Break (Relax)
3. Rough Draft (Unedited)
5. Edit (Use editing checklist)
6. Repeat #4-5 until good
7. Finalize (Headline, Subheadline, Links)
How many headlines should you draft?
6+ headlines (based on your competitors)
For editing, you should always use an _____________ _____________.
For persuasion (and finalization), you should always use a _____________ ________________
The reader should be able to visualize the benefits of your offer by using the _____________ ____________.
What's the purpose of all your copy elements?
To get the person to read the first sentence
What's the most important part of the copy and why?
Introduction because it reels people in.
What are some good ways to start an introduction?
A story or relatable statement.s
What's the goal of editing?
To streamline your copy.
When you're writing, you should sometimes ______________ _____________.
Question Yourself (to reengage the audience)
Other sets by this creator