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Social Media Management
Terms in this set (81)
Odeo was the first microblogging service.
It is important for a brand to identify the unique value it can bring to its Twitter followers.
Microblogs have become a source of:
news and citizen journalism.
What type of tweet category is described as "Look at What I've Been Doing"?
One use of microblogging is to start a discussion or participate in an existing conversation.
When marketing on Twitter, brands should:
focus on relationships.
Why does Twitter require strong writing skills?
It requires a brand to be persuasive and interesting in a very limited number of words.
The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.
What is one disadvantage of the mass follow strategy?
Most of the users who follow back are mass marketers and spammers and will not see the tweets.
The best content a brand can provide on Twitter is:
interesting, fun, and valuable.
What is the most important element of microblogging?
It must be short.
Which statement is false?
The quantity of Twitter followers is more important than the quality of the follower profiles.
Why is Twitter a useful channel for building personas?
The search function allows a marketer to easily study different users and their interests.
Twitter is ideal at achieving all marketing objectives, with the exception of brand building.
Which of the following is likely to generate the highest click through rate to your Twitter account?
You should follow me on Twitter here (link).
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