42 terms

Advertising

What are some ads that you like? Why? Describe this ad. Do you think it is effective? Why? Why not?
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attractive
Having a pleasing appearance; good looking. Ex. Her smile is very ____________.
loyal to
Having or showing complete and constant support for someone or something. Ex. He is ______ ___ Real Madrid soccer club.
brands
A category of products that are all made by a particular company and all have a particular name. Ex. The store sells a variety of shoe ____________.
catch your eye
To attract and hold someone's attention, interest, etc. Ex. There is one beautiful red dress in the shop that will _________ ______ __________
celebrity
A person who is famous. Ex. In soccer, Lionel Messi is a very big __________.
convince
To cause (someone) to believe that something is true. Ex. I didn't believe the story, but he might ________me that it was true.
cool
Very fashionable, stylish, or appealing in a way that is generally approved of especially by young people. Ex. You look ______in those jeans.
creative
Very good at using their imagination to make things. Artists must be very ________.
effective
Producing a result that is wanted. Ex. she gave an ___________ presentation about reasons for recycling.
global
Affecting the whole world. Ex. Apple is a ____ company.
grab people's attention
To get the interest of someone. Ex. The horror movie will _______ ____________ _________ from the opening scene.
humorous
Causing laughter; funny. The book with the talking cat is very _________.
market
A particular country or area where a company sells its goods. Ex. The coffee company sells mainly to the American _________
memorable
Very good, enjoyable, or unusual, and worth remembering. Ex. Italy was his most ___________ vacation.
products
Something that is made or grown to be sold or used. Ex. that store sells many clothing _______ made in Latin America.
original
Completely new and different from anything that anyone has thought of before. Ex. The car has a very ______design.
award
to give a prize to someone. Ex. at IEC there is a $100 ______ for the student of the session!
be left out
to not include or mention. Ex. Did everyone get a piece of cake? I don't want anyone to ___ ______ ____.
campaign
a series of activities designed to produce a particular result. Ex. the ad ____ was aimed at stopping people from texting while driving.
clever
intelligent and able to learn things quickly. Ex. a few __________ students started a business selling healthy snacks at school.
competition
a situation in which people or organizations try to be more successful than other people or organizations. Ex. the World Cup is a _______ for the best country's soccer team in the world.
controversial
relating to or causing much discussion, disagreement, or argument. Ex. legalizing marijuana is a ________ issue in the US.
criticize
to express disapproval of someone or something. Ex. the students might _________ the government for its decision.
deceptive
intended to make someone believe something that is not true. Ex. the airline's low price is ________ because there are many additional fees.
excitement
a feeling of eager enthusiasm and interest. Ex. after the baseball team won the championship, the fans _______ was uncontrollable.
fail
to not succeed; to end without success. Ex. if you _____ in your first attempt, you should not quit because you can succeed the second time.
false
not real or genuine--used to say that something is not really what it seems to be. Ex. the company said the camera could work underwater, but that was _______ information.
firm
a business organization. Ex. she is a partner in the law _____.
goal
something that you are trying to do or achieve. Ex. he set a _____ for himself of exercising at least three times a week.
identify with
to think of yourself as having the same problems and feelings as someone. Ex. Many readers ____ _____ the characters in her novels.
image
the idea that people have about someone or something. Ex. the company is trying hard to improve its ________ as environmentally friendly.
impress
to make someone feel admiration and respect. Ex. he borrowed his dad's sports car to ________ his girlfriend.
in bad taste
something (such as a person's speech or behavior) is not proper or acceptable. Ex. I think the joke he told was __ ___ _____________.
lifestyle
the way a person or group of people live, including the place they live in, the things they own, the kind of job they do, and the activities they enjoy. Ex. regular exercise is part of a healthy ___________.
linked to
connected or related to it in some way. Ex. studying vocabulary on Quizlet for short periods in the morning and evening is _______ ___ learning new words!
message
an important idea that someone is trying to express in a book, movie, speech, advertisement, etc. Ex. the ______ of the film is that good always defeats evil.
original
not like others : new, different, and appealing. Ex. the car has a very ________ design.
pay attention to
the act or power of carefully thinking about, listening to, or watching someone or something. Ex. since the weather often changes, I like to ____ _______ ___ the news.
persuasive
able to cause people to do or believe something. Ex. she's vegetarian and made a ________ argument against eating meat.
shocking
very surprising and upsetting or causing a sudden feeling of horror or disgust. Ex. the large number of young teenagers who smoke is ___________.
statistics
sets of numbers which represent facts or measurements. Ex. 50 percent of new businesses fail within the first year, according to the _______.
succeed
to do what you tried or wanted to do. Ex. she just graduated university and hopes to _____ in getting a good job.
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