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uiowa social media today final exam
professor brian ekdale and professor sosale
Terms in this set (98)
How People Find Out What's Happening in the World.
professsionals who determine what we have to know
Participatory News Example
"Echo Chamber" (News)
information from people with similar interests
User Generated Content (UGC)
Media content that has been created by consumers or audience members, including videos, music, or other forms of content.
Arena in which deliberative decision making occurs through the exchange of ideas & arguments. Usually the voices of less powerful groups/individuals
forms of communication with logic and reasoning. specific purpose - problem solving. Everyone has the equal chance to be herd. Careful Consideration.
Can social media provide a public sphere?
Yes, social media can provide a public sphere.
people who post things to make others mad, Intentionally posting provocative messages about sensitive subjects to create conflict, upset people, and bait them into "flaming" or fighting.
an assumption of what people can't go on online., A term used to describe the discrepancy between people who have access to and the resources to use new information and communication tools, such as the internet, and people who do not have the resources and access to the technology.
Types of Connections
~Relative to life
Dominant cultures imposed on weaker cultures
The blending of local and global culture.
"Ha-He" music video an example of...
opposition to a domination idea or group
Attempts to gain unauthorized entry into a computer system or network.
~no just one person. they are a we
~civil libertarianism >anti-control
Wants to make changes for society politically
Websites that produce previous secrets
American computer specialist who worked for NSA contractors and said that he was an employee of the CIA and NSA before leaking details of several top-secret United States and British government mass surveillance programs to the press.
How groups form and organize to pursue their goals or objectives, including how to get individuals and groups to participate and cooperate. many-to-many communication.
How many people look online for heath related information?
72% (A lot)
The Uses and Gratification Approach
used to study media use behavior. Explore Individuals.
Do we all use media the same?
No we do not all use media the same.
4 Categories of Media Use Motives and Gratifications
3) Personal Identity - see who shares similar inetersts
4) Social Interactions - establish relationships
3 Motivators for Why We Seek Health Information Online
1) Desire of Reassurance
2) For Second Opinions
3) For Greater Understanding of Existing Information
Problems with Seeking Health Information Online
~ Misleading information
~ Heath Advocacy Messages are not as Effective as Expected
~ Unexpected impact on doctor-patienct communication
~ Breaching of privacy
Nature of crises and other problems relate to climate change.
body doesn't matter online
Access use - who can afford to go online? - Mostly Rich White Men.
Most People Who Own Smart Phones...
...African Americans and Hispanics.
Black Twitter term "Signifyn'"
word play games - insults (playing the dozens)
Reasons for Racism Online
vocal minorities (very racist people), blending of public and private spheres, online disinhibition - people say things online that they would not say in person.
Benign Disinhibition vs. Toxic Disinhibition
good online vs. bad online
Six Features of Online Disinhibition Effect
3) asychronicity - things aren't happening in real time
4) imagined conversations
5) online world as a game
6) less status/authority cues
Who is more likely to use social media men or women?
Women are more likely to use social media.
Females words vs. Males words used on social media
OMG vs. Swear Words
Images posted by Women vs. Men
attractive vs. dominant
a hashtag where women posed about why they didn't leave their abusive relationships
a hashtag of stories about misogyny and violence against women in retain to #NotAllMen
Is social media good for small groups?
Yes social media is good for small groups.
Who are the most successful on online dating web sties?
LGBTQ are most successful on dating websites.
Cyberbullying the same or different from regular bullying?
cyberbullying is DIFFERENT from regular bullying.
An effort to preserve the status quo through the threat of force
Types of Deterrence (ways to stop cyberbullying)
~ Education Programs - talk about cyberbullying in school
~ Social Media Companies - monitor and delete bullying
~ Research Algorithm - program to stop bullying before it gets out of control
~ Vigilantes - non-professionals taking it into their own hands
Online dating common?
Yes, online dating is becoming more common.
Who Sext the Most?
Who looks at porn more, men or women?
Men look at porn more than women.
Does porn decline with age?
Yes, porn declines with age.
how we view ourselves and how we think others view us
How we want to look
How you or others think you should be (norms)
How will people present themselves online?
People will present themselves as their ideal self online, and others understand this.
Integrated Marketing Communications (IMC)
media's role in "traditional" approaches to marketing
Media in Marketing
~ refined to a science
~ all about control
~ Control of communication
~ communication managed rather than controlled
~ electronical word of mouth
communicating a product/service's value in order to increase sales
-Brand Advocated (they are not paid)
*two-step flow - read information and someone influences you as well
social media marketing
applying marketing principles to social media
How social media changes marketing
~ access to new marketers
~ creating relationships
~ building fans, not just seeking consumers
challanges for marketers
~ loss of control
~Negative electronic-word-of-mouth has long reach
challenges for consumers
~ privacy concerns, exploration, deception (astroturfing)
company that works with brands to help them on social media
10 reasons why social media marketing is difficult
1) because your always on (social never sleeps)
2) because real-time is real life (success=great creative, writing, timing) (relevance + recency = resonance)
3) because you can loose your job in a tweet (*although the internet moves on - companies move on)
4) because managing a community can turn on you quickly
5) because social media isn't your strategy - only one small component
6) because change is constant
7) because you never stop experimenting - you can't figure it all out
8) because its free, except its not. Totally AD driven
*9) because people don't join social media to talk to brands.
10) because data is involved
twitter pages that try to get people involved in their company.
failed at trying to get people involved in their company
#WhyIStayed they said "because their was pizza" (bad)
what is social good for?
Discovery, Storytelling, Brand Building, Community Building, Customer Relations
what is social not good for?
social media site irrelevant because you need an invite
tested on tinder to connect DBdough with people
A / B Testing
Running ad campaign what drives better results? So, they run tests to find this out.
Why isn't social media free?
It is completely advertising driven.
Facebook definition according to presenter?
Its a Memory Collector
Today social media channels
instagram, twitter, and snapchat
What is a a social media channel used for future use?
Pinterest - Aspirational (i want to build this, or eat this)
Good marketers don't sell -
- They make it easy to buy. (genuine connections with)
How good marketers work
give, give, give, ask.
How marketers help people. Example...
5 Unconventional Study Spots at the UI
Tip* for good marketing
Show don't tell
How to tie it all together
2) you're a human
3) show, don't tell
4) give more than you take
5) experiment, measure, learn
6) focus on people
Ensuring that all personal information about an individual is protected
the right to say your opinion publicly
type of tool that helps managers comprehend what is going on in networks
people are highly active in politics. They vote regularly and get involved in many political activities.
Belief that technology can fulfill utopian ideal
~over simplifies problems
~focuses on posibilites
Belief that technology will disrupt social order
~the evil among us will take advantage
~or that will encourage laziness or amoral behavior
~or that dissident ideals will create social problems
the process in which people start to produce an aspect of popular culture themselves, doing so in the context of their local culture and place (ex: Shortly after Hip Hop spread in Indonesia, Indonesians created own Hip Hop music that integrated their local culture).
when there is a defying moment. > feature called to attention.
Social Media Campaigns - Challenges for Consumers
~ Privacy Concerns
~ Deception (information reliable?)
Whats Next? A Few Trends
~ decline of the omni-social network (what people don't go on anymore)
~ increase use of fragmented networks
Do people want to communicate online publicly or privately?
people want to be able to communicate privately rather than publicly
Ubiquitous Technology; Ubiquitous marketing
technology will be everywhere and anywhere.
marketers think since we have technology everywhere they can market to us everywhere.
you have a real world environment in which elements are enhanced by a computer, sensory, input. Adding to your reality. Example: Google Glasses.
Society tries (desperately) to catch up
society wants to be caught up with what is popular. example: laws. how to regulate free speech online
Opting Out - Why opt out?
~ disagree with social media industry practices
~ disapprove of social media discourse
~ see social media as inefficient use of time
~ contrarianism - people who want to go against others
the cost of opting out
~ doesn't guarantee privacy - you don't know how your presented online
~ social media absence can have social consequences - going against the norm. requires extra effort to include that person.
~ can miss out on opportunities discussed this semester
THIS SET IS OFTEN IN FOLDERS WITH...
Social Media Today- Final Review
Social Media Today Midterm
Social Media today final
Social Media Today Midterm 2
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