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Rokt Metrics
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Key terms
Terms in this set (16)
Referral
Positive click. When a customer positively engages with an offer
Campaign cost = total cost = gross cost = what client is billed/pays
TOTAL cost by campaign activity. Includes Rokt Ads, e-commerce.
Average CPR x number of referrals
CPR
Cost Per Referral.
Cost/Referal
Impressions
Everyone who has seen the offer
(includes those who have seen and not clicked yes, clicked yes, exited out of the widget or clicked no)
CPI
Cost Per Impression
Cost/Impressions
Referral Rate
The rate at which customers positively engage with an offer
Referrals/Impressions
Click Through Acquisition
or conversion
Unique customers who generate a conversion from a referral event
CPA
Campaign Cost Per Acquisition
Cost/unique click through conversions
Attribution
When a Conversion Event is matched to a corresponding Rokt referral
Attribution Window
Time a client allows between Rokt Tag firing and conversion occurring to attribute the purchase to Rokt
Quality Score
How we determine who wins the auction, important to Rokt to ensure greatest revenue opportunities for partners
Bid price x Engagement
Ecommerce Partner
The website a user is on, hosting our ads, gets 50% per click
Advertiser
Offer being shown, landing page we send users to. Trying to achieve their campaign goal, could be app downloads, more emails in a data base, purchases, form fills
Rokt Revenue
Revenue/2
(Since we split 50:50)
ROAS
Return on Advertising Spend
Client wants to know purchase amount generated for each ad dollar spent.
Total conversion value / advertiser cost
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