process that delivers the direction of an organizationl also the allocation of resoruces and efforts
elements of a mission statement
sets the tone; basic product/service, goals, philosophy, org. self-concept, public image; recog what the business is and what the customer wants.
assesses the environment (economic, regulatory, technological changes, etc); capitalize strengths to deliver value and match strengths to market opps. minimize/avoid weakness and threats - cover to strengths and opps.
Barriers to Exit
the costs to leave a particular business line; focus on process that centers on customer needs;
long term performance targets - includes sales, market leadership, market share
new products to existing marketing (meeting changing needs of customers)' vertical, backward, forward integration
new products for new markets; (e.g. build strategic alliances/joint ventures to enter new marekts)
presents an organization's capabilties to the customer; show price-value relationship in relation to larger market
relative market share
ratio of a product's share of business withn a market compared to a competitor
market growth rate v. relative market share - rate of sales; star, cash cow, problem child, god
withdraw from certain markets - when dont' meet objectives or certain markets don't perform
gradual/withdrawal support from product line; loyal customer base with revenue from other products
congress and supreme court roles
Congress and the Supreme Court pass and interpret laws that regulate specific health care procedures.