Embryonic - grow slow, low awareness, high prices/low volume, high initial investment, high risk of failure.
Growth - new customer enter market, increased demand, profitability improves, sales grow rapidly, lower prices as scale, low competition, high threat of entrants.
-focus top line revenue growth
Shakeout- demand growth slows, competitive pressure grow, capacity higher then demand, -focus is cost reduction and brand loyalty
Maturity - little to no growth in demand, consolidation, price strategic, high barriers to entry, efficent cost structure, positive cash flow. - Focus on incremental innovation, risk of radical innovation.
Decline- negative growth, excess capacity, price competition, industry exit.