Terms in this set (68)
In media content, formulas, or genres, evolve over time. These formulas are things like soap operas, mystery novels, and action cartoons. They represent an agreement between producer and audience on what kinds of stories ought to be told and how, or on how a music video ought to look, or on how a talk show host ought to act.
First-copy costs in mass media entail virtually all the investment in the production of a work. Economies of scale occur when producers make so many copies of something that they learn how to make each of those copies more cheaply. By the law of supply and demand, cheaper copies can reach far more people, creating a broader audience. Producers want to spread production costs and also their entry costs—the initial costs of establishing a media enterprise—across a broad audience in order to increase profits and satisfy their investors. Investors back media organizations that offer an acceptable return on their investments relative to other options.
Other sets by this creator
The U.S. Department of Education developed the college scorecard to assist students with finding the college or university that will give them the best chance for success. The college scorecard allows students to search for colleges by program/degree, location, size, and name. Utilizing the college scorecard, find two colleges or universities that interest you and answer the following questions.
How does the average annual cost compare for the two colleges or universities selected?
Recommended textbook solutions
Consumer Behavior: Buying, Having, Being13th Edition•ISBN: 9780135225691 (1 more)Michael R Solomon
Myers' Psychology for the AP Course3rd Edition•ISBN: 9781319070502C. Nathan DeWall, David G Myers