Marketing 1.02 Vocabulary

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Advertising

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Terms in this set (12)

Any paid form of nonpersonal presentation of ideas, images, goods, or services

Channel Management

A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels

Market Planning

A marketing function that involves creating strategies to attract the customer to a business, including setting goals, selecting target markets, creating budgets, forecasting sales, and performing analyses

Marketing Functions

Interrelated activities that must work together to get goods and services from producers to customers

Marketing Information Management

A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions

A marketing function that involves determining and adjusting of prices to maximize return and meet customers' perceptions of value

Product Life Cycle

The stages through which goods and services move from the time they are introduced on the market until they are taken off the market

Product Service Management

A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market

A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome

Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it