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The money available to a household over and above what it requires to have a comfortable standard of living.
a measure that reflects how optimistic or pessimistic are about future health of the economy and influences their decisions. Such as world events
Young, lower-class men and women who mix flashy brands and accessories from big names such as Burberry with track suits.
the hundreds of millions of global consumers who now enjoy a level of purchasing power that's sufficient to let them afford high-quality products- except for big-ticket items like college educations, housing, or luxury cars
term coined by social critics to describe the failure of material goods to bring happiness to people who have the financial means to afford them
set of distinctive and socially rare tastes and practices - knowledge of "refined" behavior that admits a person into the realm of the upper class
we use the products we buy to inspire envy in others through our display of wealth and power (Veblen)
refers to people's desires to provide prominent visible evidence of their ability to afford luxury goods.
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