BUS 129

Which of the following are examples of B2C e-commerce:

- Bluefly and Expeida
- Amazon Business and Ariba
- Craigslist and Etsy
- Buy buttons on Pinterest, Facebook, and Instagram
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Terms in this set (30)
Which of the following differentiates a mobile web app from a native app?

- A mobile web app is an application built to run on the mobile web browser built into a smartphone or tablet computer and - a native app is an application designed specifically to operate using the mobile device's hardware and operating system.
- A native app is an application built to run on the mobile web browser built into a smartphone or tablet computer and a mobile web app is an application designed specifically to operate using the mobile device's hardware and operating system.
- None of these
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? - richness - ubiquity - information density - personalizationrichnessWhich of the following features of e-commerce technology allows users to participate in the creation of online content? - social technology - ubiquity - global reach - information densitysocial technologyWhich of the following refers to any disparity in relevant market information among parties in a transaction? - information asymmetry - unfair competitive advantage - imperfect competition - dynamic pricinginformation asymmetryWhich of the following is a physical place you visit in order to transact? - marketplace - marketspace - social network - the InternetmarketplaceWhich of the following is an example of the subscription revenue model? - eHarmony - eBay - E*Trade - TwittereHarmonyWhich of the following companies uses a transaction fee revenue model? - E*Trade - Yahoo - Twitter - BirchboxE*TradeWhich of the following is an example of the affiliate revenue model? - MyPoints - Scribd - eBay - L.L. BeanMyPointsWhich of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service? - freemium strategy - advertising revenue model - subscription revenue model - transaction fee revenue modelfreemium strategyA perfect market is one in which: - there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production. - one firm develops an advantage based on a factor of production that other firms cannot purchase. - one participant in the market has more resources than the others. - competition is at a minimum, as each niche market within an industry is served by the company with the greatest competitive advantage.there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.Which of the following is not a variation of the e-tailer business model? - market creator - bricks-and-clicks - virtual merchant - manufacturer-directmarket creatorWhich of the following is not an example of the bricks-and-clicks e-tailing business model? - Bluefly - Walmart - Sears - StaplesBlueflyWhich of the following uses a subscription-based sales revenue model? - Dollar Shave Club - Yahoo - eBay - MyPointsDollar Shave ClubWhich of the following occurred during the Commercialization phase of Internet development? - NSF privatized the operation of the Internet's backbone. - The fundamental building blocks of the Internet were realized in actual hardware and software. - Personal computers were invented - The Domain Name System was introducedNSF privatized the operation of the Internet's backbone.Which of the following is not one of the basic technological foundations of the Internet? - FTP - client/server computing - TCP/IP - packet switchingFTPWhich of the following is the core communications protocol for the Internet? - TCP/IP - Telnet - FTP - TLSTCP/IPWhich of the following is not an advantage of client/server computing over centralized mainframe computing? - Each client added to the network increases the network's overall capacity and transmission speeds. - It is easy to expand capacity by adding servers and clients. - Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer. - There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down.Each client added to the network increases the network's overall capacity and transmission speeds.Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture? - client/server computing - fiber optics - Wi-Fi - IPv6client/server computingWhich of the following was the original purpose of the Internet? - to link large mainframe computers on different college campuses - to provide a network that would allow businesses to connect with consumers - to develop a military communications system that could withstand nuclear war - to enable government agencies to track civilian communicationsto link large mainframe computers on different college campusesWhich of the following protocols enables the exchange of routing information among different autonomous systems on the Internet? - BGP - HTTP - FTP - SMTPBGPWhich of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers? - social media - website - email - offline mediasocial media