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Chapter 9: Qualitative Data Analysis
Terms in this set (57)
Match the types of data (in the left column) with their features (in the right column).
Choice, This type of data is textual or visual.
This type of data is textual or visual.
Quantitative data- matches
Choice, This type of data is numerical.
This type of data is numerical.
Unlike quantitative analyses, qualitative researchers employ a process called______________ _____________________ Correct Unavailable that involves asking key informants to read a researcher's report to verify that the analysis is accurate.
Identify the true statements about qualitative data analysis. (Check all that apply.)
It is largely an inductive process.
The theory that emerges from it is often called grounded theory.
The process of categorization and coding of data that is part of the theory development process in qualitative data analysis is called ______________ _______________
he process of placing portions of transcripts into similar groups based on their content is called _____.
Match the types of data analysis (in the left column) with their features (in the right column).
Quantitative analysis - The goal is to compute the magnitude of variables and relationships, or to explain causal relationships.
Qualitative analysis - matches
Choice, The goal is to understand data.
The goal is to understand data.
Unlike quantitative analyses, qualitative analyses _____.
tend to be continuous and iterative
Labels or numbers that are used to track categories in a qualitative study are called _____.
A feature of qualitative data analysis is that _____.
the categories, patterns, and themes described by analysts emerge from the data collected
In the context of data reduction, the process of developing and refining theory and constructs by analyzing the differences and similarities in passages, themes, or types of participants is called ____________________
In the context of the process of analyzing qualitative data, identify the interrelated processes of data reduction. (Check all that apply.)
Categorization and coding
Iteration and negative case analysis
Which of the following is the process through which researchers build theory that is grounded, or based on the gathered data?
Jane, a researcher, is reducing the data she collected on her research topic "The ease of handling children at home while working." She places portions of the responses she received into particular groups based on the similarity of their content. In this scenario, Jane is _____.
categorizing the data
A relationship in which a variable can both cause and be caused by the same variable is called circular or
True or false: In general, selective coding occurs in the early stages of data analysis.
This is false. Given its role as an integrating concept, selective coding generally occurs in the later stages of data analysis.
A document that lists the different categories or themes for a particular study is called a(n)
Working through data several times in order to modify early ideas is called _____.
In the context of data reduction, identify the true statements about comparison. (Check all that apply.)
It is used to better understand the similarities and differences between two constructs of interest.
It first occurs as researchers identify categories.
The process of moving from the identification of categories and themes to the development of theory is called _____.
Allan, a researcher, conducts multiple focus group interviews over the span of one week. He wants to write down what respondents say they feel and also his thoughts on the credibility of what they say. To do this, he takes down notes immediately after the interview. In this scenario, Allan is _____.
Hugh, a researcher, is studying the relationship between hard work and rewards. He notices that people who work hard are given increments and rewards, which in turn makes them work harder. This type of relationship is called a _____.
Deliberately looking for cases and instances that contradict the ideas and theories that researchers have been developing is called ____________ _______________ ___________________
negative case analysis
_____ is the process that involves building a storyline around one core category or theme to which the other categories will be related or subsumed.
Identify the elements of iterative analysis. (Check all that apply.)
Negative case analysis
In the context of data reduction, which of the following are true of tabulation in qualitative analysis? (Check all that apply.)
It is used to look at co-occurrences of themes in a study.
It provides a counterweight to biases that responses may bring to the analysis.
In the context of data reduction, the process of developing and refining theory and constructs by analyzing the differences and similarities in passages, themes, or types of participants is called
Data displays are essential because they _____.
assist in reducing and summarizing the exhaustive textual data gathered in a study in a way that conveys major ideas in a compact manner
Writing down thoughts as soon as possible after each interview, focus group, or site visit is called _____.
True or false: The essential question in developing credibility in qualitative research is "How can researchers persuade their audiences that the research findings of an inquiry are worth paying attention to?"
This is true. The credibility of qualitative data analysis is based on the rigor of "the actual strategies used for collecting, coding, analyzing, and presenting data when generating theory." The essential question in developing credibility in qualitative research is "How can (a researcher) persuade his or her audiences that the research findings of an inquiry are worth paying attention to?"
Identify a true statement about negative case analysis.
It helps in setting boundaries and conditions for theories being developed by qualitative researchers.
The degree of rigor, believability, and trustworthiness established by qualitative research is called
Which of the following is a form of validity established by member checking?
In the context of data reduction, _____ gives a foundation for understanding overall sentiments and themes that emerge from the text.
The degree of similarity in the coding of the same data by different researchers is called __________ ______________ ________
Qualitative researchers typically summarize data using _____.
Which of the following is a procedure most often associated with credibility in qualitative research?
Match the types of researchers (in the left column) with the ways in which they establish credibility (in the right column).
Qualitative researchers- They show credibility on the basis of the rigor of strategies that are actually used for collecting, coding, analyzing, and presenting data when generating theory
Quantitative researchers - They prove credibility in data analysis by showing that their results are reliable and valid.
A process in which external qualitative methodology or topic area specialists are asked to review one's research analysis is called
True or false: Credibility is decreased when key informants and other practicing qualitative researchers are asked to review the analyses.
This is false. When key informants and other practicing qualitative researchers are asked to review the analyses, credibility is increased. Collating feedback from important informants or member checking strengthens the credibility of qualitative analysis.
Which of the following sections of a qualitative research report should contain the methodology used to gather and analyze data?
An attribute of qualitative research that affirms that key members within a culture or subculture agree with the findings of a research report is called __________ _____________
Quotes from research participants that are used in research reports are called ______________
Caroline, a researcher, wants to ensure that other researchers would code the data she collected in a way that was similar to how she coded them. Caroline is testing the data's _____.
In the context of the conclusions and recommendations of a qualitative study, when the magnitude of consumer response is important to the client, researchers are likely to _____.
report their findings and suggest follow-up research
Addressing an analysis from multiple perspectives, including using multiple methods of data collection and analysis, multiple data sets, multiple researchers, multiple time periods, and different kinds of relevant research informants is called _____.
Richard, a researcher, is conducting a study on the differing personalities of adolescents during school. He asks a few external subject matter experts in that field to review his research report and provide feedback. Which of the following is exemplified in this scenario?
Identify the true statements about the content of the introductory portion of a qualitative research report. (Check all that apply.)
It should introduce the research objectives.
It should present the research problem.
Which of the following are included in the section in which data and findings are analyzed in a qualitative research report? (Check all that apply.)
Interpretation and summary of the findings
True or false: In the conclusions section of a qualitative research report, researchers must give information that is pertinent to the research problem articulated by the client.
This is true. Researchers should provide data that is pertinent to the research problem expressed by the client. Knowledge of both the market and the client's business is useful in translating the results of a research into managerial implications.
The first step in data reduction is comparison.
False. The first step in data reduction is categorization
The categorization and coding of data is part of the theory development process in qualitative data analysis.
Member checking and peer review are reported in the methodological section of research reports.
Credibility is increased when key informants and other practicing qualitative researchers are asked to review the analyses.
Iteration is the process through which researchers build theory that is grounded, or based on the data collected.
false, Integration is the process through which researchers build theory that is grounded, or based on the data collected.
Selective coding typically occurs in the early stages of data analysis.
false, selective coding generally occurs in the later stages of data analysis
Triangulation requires that research inquiry be addressed from multiple perspectives.
Member checking best establishes cross-researcher reliability.
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