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Media and Society midterm review *official one :)

Terms in this set (87)

Authoritarian: Approaches to media regulation that require that the owners of mass media firms be avid supporters of the authoritarian regime, with workers who are willing to create news and entertainment materials that adhere strictly to the party line; typically adopted by dictators who want to keep themselves and the elite class that supports them in direct control over all aspects of their society

Communist:Approaches to media regulation that hold that the government should determine what the population sees, reads, hears, and experiences through media outlets, in order to convey communist beliefs in everything the media produces for public consumption

Libertarian:Approaches to media regulation that hold that individuals are capable of making sound decisions for themselves and that government should intervene only in those rare circumstances where society cannot be served by people going about their own business; the mass media do not represent such an area, since individuals and companies will create mass media materials without prodding from the government

Social Responsibility: Approaches to media regulation that agree with the libertarian belief in the importance of the individual and the marketplace of ideas, but hold that the real competition over ideas will never happen without government action to encourage companies to be socially responsible by offering a diversity of voices and ideas, and also argue that sometimes things that individuals or companies want to publish — for example, child pornography — might be harmful to a large number of people in the society
The first generation to grow up in a world where digital technologies and the internet were already in place.

Prensky writes about a singularity, an event that fundamentally changed things, our students in fact, so that the current educational system is ill prepared for this new generation of learner.
-the digital natives prefer images over text, they prefer games over "serious work," they function best when networked, digital natives can't pay attention (or they choose not to!), and finally digital natives have skills, with digital technologies, that they've perfected.

Traits: tech savvy, use trial and error, multitaskers, non sequential with use of info meaning go back and forth between screens

Over 10,000 hrs. video games, 200,000 emails/IMSs, 10,000 hrs talking on cell phones, 20,000 hrs watching TV, over 500,000 commercials seen [all before college] Maybe 5,000 hrs reading.
Possibly different physioneurological structure as a result of digital input, learn differently (through technology rather than traditional)
Plasticity, malleability
Brains adjusted/programmed to speed, interactivity and other factors in games, reading has a different neurology than technology. (comp. to postman?)
à children are developing "hypertext" minds (cognition leaps around, are parallel rather than sequential)
need interactivity: immediate responses to their actions
traits: need interactivity, lost reflection (experiential learning), critical thinking in learning (traditional ways)
have enhanced: parallel processing, graphics awareness, random access
Need to sell nonessential goods in competitive marketplace using potentialities offered by color and print photography (1920's) - in ads we see people who represent reigning social values "image" v. "reality" - what people want isn't material, but ads perceive materials to bring what people want (happiness)
Ads don't work by creating values/attitudes, but by drawing upon/rechanneling concerns of target audience and culture
"tricked" by false blandishments of advertising; problem stems from institutional structure of market society that propels definition of satisfaction through the commodity/image system
spread of image based influence - the feelings brought about by advertising is what makes us decide. Not the content. (think politics); narrative/rational response à images/emotional response
political implications: education in an image saturated society: our own experiences are of little consequence unless substantiated and validated by the world of style (there's a world of 'substance' and a world of 'style'
struggle to reconstruct existence and meaning of world of substance has to start on terrain of image system in some progressive cultural politics
open further the analysis of contemporary image system - democraticize it. It's authoraitarian and reflects only a few narrow, mostly corporate interests. Should be opened to public discourse and new and varied and dissenting voices.
Info about institutional context of production/consumption of image system should be a prerequisite for literacy in modern world - strip away anonymity and demystify images through which we conceptualize our world
Talks about diamonds - how advertising effects our lifestyle and even belief system. "More is better" "symbol of love/forever" à we overlook how we get diamonds (blood diamonds) and follow "tradition" anyways (1477 engagement ring in Europe, 1880 began diamond engagement ring industry in America)