Interpretive - Humanist/Rhetoric Grounded in Interpretation, Analysis, Criticism
-Methods include: critical, theoretical, and historical
Bias in research: The focus of research is subjectivity - all research has bias
-Focus is on: understanding. "Subjective," understanding multiple realities and experiences. More case specific
-We are studying an artifact/thing
A persuasive document
A play, book, movie, cartoon, advertisement, museum
-Trying to find out, in depth, what the persuasive message is
Civility - a goal of communication studies
Goal of communication studies
To produce civic-minded, civil, and competent communicators
Civility - being constantly aware of others; courteous behavior
"Courtesy, politeness, manners, and civility are all, in essence, forms of awareness" (Forni, 2002, p. 9)
Rules, rules, rules,
What rules do you think should govern the relationship between students and their professors? What rules help or hinder the learning process?
Being a professional
-Getting degree in communication studies
Comm studies as increased 63%
Study of human communication, we learn #1 skill employers look for, we are able to analyze/interpret messages, we learn the skill for the #1 conflict in most relationships
-Quantitative research is also valuable for helping us determine similarities and/or differences among groups of people or communicative events. Representative examples of research in the areas of gender and communication (Berger; Slater), culture and communication (McCann, Ota, Giles, & Caraker; Hylmo & Buzzanell), as well as ethnicity and communication (Jiang Bresnahan, Ohashi, Nebashi, Wen Ying, Shearman; Murray-Johnson) use quantitative methodologies to determine trends and patterns of communicative behavior for various groups. While these trends and patterns cannot be applied to all people, in all contexts, at all times, they help us understand what variables play a role in influencing the ways we communicate.
-However, through methods like observation, interviewing, journaling, etc., we might be able to get a better understanding of the ways people experience and communicate their feelings (qualitative)
-Rhetorical research methodologies help us better determine how and why messages are effective or ineffective, as well as the outcomes of messages on audiences. Think about advertising campaigns. Advertising agencies spend millions of dollars evaluating the effectiveness of their messages on audiences. The purpose of advertising is to persuade us to act in some way, usually the purchasing of products or services.