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E-marketing quizes 1-6

Terms in this set (60)

Digital disruption occurs when new digital technologies affect the value proposition of existing goods and services.
True
_________________ is a sub-field of computer science. Its goal is to enable the development of computers that are able to do things normally done by people -- in particular, things associated with people acting intelligently.
AI- Artificial Intelligence
________ is the network of physical objects accessed through the Internet.
The internet of things
The rapid change in business activities and operations caused by digital disruption is referred to as digital ________.
Transformation
The use of a network of remote servers hosted on the internet, not a local server or computer hard drive, to store and process data is referred to as ________.
Cloud Computing
NSFNet did not officially allow commercial messages on the Internet until what year?
1991
Sephora offers a "Magic Mirror", in which users are able to "test" makeup by using the camera on their phone, as they engage with the website. This is an example of adding digital on top of the real world, which is known as:
Augmented Reality
________ is the simulation of a three-dimensional environment, which the user can use special equipment to interact with.
Virtual Reality
The combination of virtual and augmented reality, said to be more flexible than either, is called ________.
Mixed Reality
As of October 2020, how much time did the average person spend each day using the internet?
6 hrs 55 min
The value chain refers to the various suppliers a producer utilizes to procure products or services.
False
Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
True
In the wake of digital transformation, the _________, once the standard mode of operation, is often not a viable option for a successful business.
Linear Supply Chain
A phrase that describes value chains is:
seamless, end-to-end integration throughout the channel of distribution.
The first step in the process of supply chain management is to __________
select and qualify desired suppliers
Which two types of costs together typically account for over 40 percent of total supply chain costs?
Information and Transaction
Zara is successful in the highly competitive fashion industry in part because it:
is able to get what fashion consumers want into stores quickly.
Compared to the paper forms that had facilitated channels of distribution for hundreds of years, one disadvantage of EDI was that __________.
its cost was higher than what most small business could pay
A(n) ______ system begins with a tag, which contains a chip with a unique identifying code. As the product moves along the supply chain, its movements are recorded and sent to a tracking database.
RFID
________ is a term that is descriptive of cloud computing.
SaaS
Business model and business plan are not synonymous terms.
True
Infomediaries are present only in the B2C marketspace.
False
A business model is:
A set of assumptions about how major business activities will be carried out.
Which type of business model includes most major goods manufacturers?
Pipe
Elements of a value proposition do NOT include a description of:
Customer Service Strategy
Revenue models for online businesses include:
ALL ARE CORRECT
Which of the following is true of the platform model?
Unlike the pipe model, it does not draw a hard line between all of the revenues and all of the costs.
Wikipedia's users can write content on Wikipedia, which adds value to other uses. This is an example of which type of business model?
Platform
A detailed document that provides strategic guidance and aids in the acquisition of internal or external resources is called a __________.
Business Plan
Selling software-based services on the Internet is usually an example of which type of model?
Manufacturer direct
The Four I's of Internet marketing include:
involving, interactive.
The basic direct-response strategies are:
acquisition, conversion, and retention.
The most important characteristic of a direct-response offer is that it must include:
A call to action
Which of the following statements is true about testing in the Internet environment?
Testing provides information that is not ordinarily available to marketers in the mass media environment.
________ is a simple type of test frequently used in various marketing media.
A/B Split
Which of the following is a true statement about data mining?
Data mining can uncover previously unsuspected patterns in the data.
Among the interactive strategies marketers can pursue are:
information, transaction, and personalization.
________ is the term used to describe the marketing activities that involve fulfillment and customer service.
Back end
________ is the concept that helps the marketer understand how much it costs to acquire, maintain, and service a customer.
Customer lifetime value
________ refers to the business processes necessary to receive, process, package, and ship orders.
Fulfillment
Existing social networks are:
used by both consumers and business people.
It is important for marketers to "follow the eyeballs" because:
ALL ARE CORRECT
Social media marketing campaigns:
need to be developed with a specific target market in mind.
Among the reasons marketers like SMM are:
All of these are correct
nside businesses, SMM techniques:
can be used to improve engagement with employees
________ is one step in developing a social media strategy.
Engaging actual and potential customers
Marketers find that communicating with people on social networks:
requires communications that are responsive and trustworthy.
Product reviews:
are used and trusted by consumers
Creating a brand community:
is easier when customers themselves already participate in real world community activities.
________ is online media created and controlled by the marketer.
Owned Media
Most companies compete primarily on the basis of CX.
True
For nondigital products, the consumer decision process resembles a linear funnel.
False
When J. C. R. Licklider conceived of the internet in 1962, he failed to realize that:
its primary value would be communication, not the sharing of programs and data
People in developing countries who have yet to connect to the internet will most likely do so through:
Mobile phones.
Which type of ad is likely to be the most effective?
A creative ad that appeals to emotions
Developing a resilient brand is less about ________ and more about ________.
pushing a product; building trust
To create seamless CX, marketers need to create a consumer journey map that:
resembles the generalized consumer journey map as closely as possible.
A pixel tag allows Facebook marketers to:
All of these are correct
-track sales
-show ads to people who are similar to their existing customers.
-remarket to people who have looked at an item but not made a purchase.
Retargeting refers to:
marketing to people who clicked on an ad but didn't buy anything.
Which of the following is a component of excellent CX?
All are correct
-Identifying the correct moment to interact with the consumer.
-Using data and analytics to create personalized communications.
-Appealing to consumers' emotions.
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