Only $35.99/year

Public Relations exam 1

Terms in this set (47)

1. Personal—the physical and emotional ingredients of an individual, including size, age, and social status.

2. Cultural—the environment and lifestyle of a particular country or geographic area. The cultures of the United States and off again/on again ally Pakistan, for example, differ greatly; on a less global scale, cultural differences between rural and urban America are vast.

3. Educational—the level and quality of a person's education. To appeal to the increased number of college graduates in the United States today, public communication has become more sophisticated.

4. Familial—people's roots. Children acquire their parents' tastes, biases, political partisanships, and a host of other characteristics.

5. Religious—a system of beliefs about God or a higher power. After a period of people turning away from religion, in the 21st century, even after several evangelical scandals, religious fervor has reemerged.

6. Social class—position within society. As people's social status changes, so do their attitudes. For example, college students, unconcerned with making a living, may dramatically change their attitudes about such concepts as big government, big business, wealth, prosperity, and politics after entering the job market.

7. Minority status—ethnic origin, which today increasingly helps shape people's attitudes. Many minorities in our society continue to improve their standards of living and relative positions; although the pace of change is often maddeningly slow. African Americans head major corporations, hold cabinet positions, sit on the Supreme Court, and as Barack Obama demonstrated in 2009, become two-term Presidents of the United States. And women, in many sectors—among them, college students and public relations professionals—are no longer considered a minority.