10 terms

Propaganda Techniques

Basic introduction, or review, of basic propaganda techniques. The distinction here between "Persuasive" and "Propaganda" techniques lies mostly in their spirit, where Persuasion is generally thought of as an intent to persuade someone of the truth of an idea, and propagnda is more concerned with the adoption of that idea, whether or not it is true. Therefore, persuasion has a more logical connotation, while the word propaganda is thought of more deceitful, or "up to no good."
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Terms in this set (...)

Testimonial
Comes in two forms: Plain Folk or Famous Person. Use of personal experience to promote an idea or product, either by someone famous (Famous Person), or someone "average" (Plain Folk).
Bandwagon
Appeal to a reader's desire to be "like everyone else," who are purported to believe an idea, or wear a style of clothing, etc.
Transfer
The concept behind many techniques, where a writer or advertiser intends for the reader to transfer their feelings for a famous person, a song, a joke, an image, etc., to the product itself. Humor depends on transfer, for example.
Personal Attack/Name Calling
An attempt to persuade a reader to support one idea or product by attacking a competing idea or product.
Snob Appeal
An appeal to a reader's sense of being elite--the absolute "best" in some way.
Loaded Language
Use of language "loaded" with emotion in hope's of an emotional appeal.
Card Stacking
Comparing one idea or product to another, but withholding important information about the competition in order to make the promoted idea or product look superior.
Glittering Generality
Describing an idea or product using "empty," general language that doesn't give any real information.
Red Herring
To offer less important ideas or information that is intended to distract from more important factors.
Hyperbole
A great exagerration, usually to produce an emotioal effect in the reader.