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Chapter 7: Measurement and Scaling
Terms in this set (9)
Likert scales cannot measure attitudes and behavior.
A graphic rating scale is a type of comparative rating scale
The goal of the construct development process is to precisely identify and define what is to be measured.
In most cases, semantic differential scales use either 5 or 7 scale points.
The more scale points, the less the discriminatory power of a scale.
false (The more scale points, the more variability and the greater the discriminatory power of the scale.)
A nominal scale enables respondents to express relative magnitude between the answers to a question and responses can be rank-ordered in a hierarchical pattern.
false (ordinal scale)
Internal consistency is the degree to which the individual questions of a construct are correlated.
A comparative rating scale is used when the objective is to have a respondent express his or her attitudes, behavior, or intentions about a specific object.
false (noncomparative rating scale)
What is at the core of construct development
The need to determine what is to be measured exactly
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