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9 terms

Marketing 301 - Ad Execution Styles

STUDY
PLAY
Slice of life
Showing "typical"person/people using a product in a normal setting (problem-solution)
Lifestyle
Showing how product fits with a particular lifestyle
Fantasy
Creates a fantasy around the product or its use
Mood/image
Build mood or image around the product (ex. Beauty, love, serenity)
Musical
Shows someone singing about product
Personality symbol
Character that represents the product
Technical expertise
Show company expertise at making the product
Scientific evidence
Present survey or scientific data showing the brand is better than other brand(s)
Testimonial
Highly believable or likeable source endorsing the product