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Pop Culture final
Terms in this set (68)
Advertising comes from the latin verb advertere, which means
to direct ones attention to
the first classified ads in colonial america appeared in
(T/F) positioning is the placing or targeting of a product for a specific gourd, known as a market segment
(T/F) the use of electricity in ads did not occur until the 1950s
Anti-advertising activists who provide satirical critiques of advertising are called
The concept of McDonalds' franchising was started by
the computers most often seen as product placement and movies are _____ computers
(T/F) Advertising campaigns are generally a series of ads which feature vastly different themes, jingles and techniques
(T/F) For the Digital Rights Movement, ownership of culture (Ownership, a sense of control and access ofer the meanings of images, sounds and messages that unite a given group)
In January or 2009, Apple:
abandoned efforts to prevent consumers from copying and editing music bought on iTunes
the rocky horror picture show is an example of a carnival theory of pop culture because it features:
vampirism, rock culture and transvestites
pop culture is most closely associated with the Greek god _____
the first stage in the establishment of the global village began with the invention of the _____
the frankfurt school theorist who argued that pop culture was cathartic was _____
(T/F) an example of a trickster character in pop culture might be the character of Jim Halpert from the office
(T/F) pop culture is characterized by intertextuality-- one text suggesting another
(T/F) With the rise of popular culture, women were no longer seen as morally corrupt if they expresses their sexuality
(T/F) advertising and business have largely ignored pop culture trends in favor of establishing a longer, more stable model of production and consumption
(T/F) Although American Pop culture dominates in the global village, other countries are now competing for that culture dominance
(T/F) pop culture is really nothing more than a contemporary descendant of ancient forms of profane spectacle
(T/F) the federal communications commission (FCC) was created in 1910
(T/F) the radio sitcom was adapted from an improvised form of comedy tracing its roots back to the traditions of comedy dell'arte
the number of households with a radio went from sixty thousand in 1922 to ______ in 1929
The first major broadcast radio network (which although it has grown, is still in existence today) was _____
(T/F) radio was the first medium to feature commercials
(T/F) Before the advent of sound recordings, the primary medium for disseminating music was printed sheet music
The first person who first used the term "Rock and roll" to refer to popular 1950s music was _____
One characteristic of crooning music
(T/F) all of the early rock and roll stars came from music backgrounds, studying music formally in schools.
When did war of the worlds broadcast primer
Halloween night 1938
what year did the telegraph become the first electronic system of international communications?
What was the first and most important "media stage"
what medium introduced the commercial?
what is the medias celebrity- making power called?
The first comic strip, which appeared in the San Francisco Examiner in 1892 was _____
the first American newspaper was printed in 1690 by ______
(T/F) "Advertising is blunt" - tabloids
(T/F) Like magazines, newspapers are thematic texts -- dealing with specific themes, hobbies, special interests and so forth
(T/F) The term "pulp fiction" came about from the chap pulp paper used to print these stories
(T/F) the word "dude: originally meant "old rags" but the modern usage is very different
Shakespeare brought this word into exactable slang usage.
The Ptiniple of Least Effort (PLE), which states that humans have an inborn tendency to make the most of communicative resources with the least expenditure or effort, was developed by ______
George Kingsley Zipf
(T/F) Noah Wedster actually proposed spelling english words like "colour" and "flavour" with out the letter "u" in order to distinguish American language from its British counterpart
(T/F) The word "Like" is sometimes used in place of expressions such as she said or he repeated followed by a quotation
when were the first e-books put on CD-ROMS
Between 1984 and 1992
What year did ebooks become available for use on mobile devices
what is a narrative
a text that has been constructed to represent a sequence of events sort actions that are felt to be logically connected to each other or casually intertwines in time and space.
what is the Othello Affect
lying in order to emphasize reality.
who thought of the "Othello Affect"?
what is "Subtext"?
The main theme or intent of the narrative, which is not announced explicitly by the characters or narrator
what are inter texts?
illusions within the narrative text to other texts external to it
the four main constituents of narrative are
plot, character, setting and narrator
what is "Plot"?
what the narrative is all about; it is a series of event connected logically to each other and perceives as mirroring real-life events
What is pop language?
the conversational style and vocabulary used in pulp fiction magazine and dime novels established the standard for popular discourse, with its peculiar tones, rhythms and colloquialism.
who introduced pop language?
(T/F) Pop language is equivalent to slang
What is the abbreviation pattern of pop language called? ex demo for demonstration, psycho for psychopath etc
what is media slang?
Words that gain popularity through different media outlets
McLuhan called this historical event which was brought on by the printing press; it was a cheap way to mass produce books and they became a primary means for storing knowledge and brought about pleasure reading.
Who introduced many of the conventions that are still in use in todays book production?
Egyptians and Sumerians
what is a system of storing written text, images, and other files that allow for links to related texts , images, and the like.
What is aestheticization?
the use of the same kinds of techniques employed by visual artists.
what is real-life advertising?
the use of real people and celebrities in ads and commercials rather than professional actors.
what is simulative advertising
the use of styles, trends and language present in various domains of popular culture to create advertising texts.
what is branding?
The technique of integrating product into pop culture
when did Ray Kroc open the first McDonalds restaurant?
what is the goal of placement of brands?
to blend brand identity with pop culture celebrities and spectacles.
what is a fad?
an object, a fashion style or some event that becomes extremely popular relatively quickly, but loses popularity just as quickly.
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