Marketing 3000 Midterm

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Ch: 1. Marketers provide value to the consumer and other stakeholders by doing all of these with their offerings except which?
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Terms in this set (20)
Ch: 1. Orbitwheels are a cross between a skateboard and pair of inline skates. Riders insert each foot in a large wheel that rotates sideways. Orbitwheels differ from a skateboard in that they are self-propelled by the rider's wave-like motion so the need to push off the ground every few feet to get moving is eliminated. The product has been popular among some kids, especially athletic teen boys. Athletic teen boys could be described as the ________ for Orbitwheels.
Ch: 2. The marketing department is considered part of which organizational level?Functional levelCh: 2. A visionary organization must set a direction, which describes itsGoalsCh: 2. The outdoor brand The North Face intends to capture some of its competitors' business in Europe in the next few years, even amid the stagnant economic conditions there. The firm cites the active lifestyles there and the relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget "staycation." The North Face most likely has a __________ goal.Market shareCh: 2. A __________ is a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.Competitive advantageCh: 2. Each display in a marketing dashboard shows a ________, which is a measure of the quantitative value or trend of a marketing action or result.Marketing metricCh: 2. In BCG's business portfolio analysis, __________ may need extra cash to finance their own rapid future growth, but when their growth slows they are likely to become cash cows.StarsCh: 2. When its beer sales were flat, Budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. It launched Bud Light Lime-A-Rita, a margarita-flavored, beer-based cocktail, sold in cans and bottles and best served over ice. This is an example ofDiversificationCh: 2. After the planning and implementation phases of the strategic marketing process is a phase known asEvaluationCh: 2. Market-product focus, customer value proposition, and goal setting in planning phase of the strategic marketing process includes which of the following?Market segmentationCh: 2. An important __________ for Medtronic's Micra pacemaker is its unmatched small size, about the size of a vitamin capsule, which allows it to be implanted directly into the heart without invasive surgery or the need for electrical leads.Point of difference