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Prior principal approval must be obtained and a copy of the speech must be retained in your firm's Office of Supervisory Jurisdiction

FINRA defines communications with the public as either:
Correspondence: A communication made available to 25 or fewer existing or prospective retail clients
Retail Communication: A communication made available to more than 25 existing or prospective retail clients
Retail communications must be approved by a principal prior to use and can be required to be filed with FINRA. In contrast, correspondence is only subject to "post use review and approval" (as long as the firm has appropriate supervisory procedures in place) and cannot be required to be filed with FINRA.
A "Retail Communication" is a very broad definition that includes advertising (seen by the general public) and sales literature (seen by a specific audience).
Advertising: TV, radio, newsprint, billboards, websites, internet bulletin boards
Sales Literature: Research reports, market letters or form letters delivered to more than 25 existing or prospective retail clients, scripted speeches delivered to more than 25 existing or prospective retail clients, password-protected websites.
Since this speech will be delivered to 35 attendees, it falls under the "Retail Communication" definition, and within that broad definition, it is defined as "sales literature." All speeches must be truthful and in good taste; and the speech must be informational, not promotional, in nature.
There is no requirement for the speech content to be pre-filed with the SEC. A copy must be retained for 3 years for possible inspection by FINRA examiners. The location where the speech script would be kept on file is the firm's supervisory compliance office - called the OSJ - Office of Supervisory Jurisdiction.