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emarketing exam 2- quiz questions

Terms in this set (60)

Which of the following is a true statement about acquisition of online customers?
Acquisition of online customers can make use of both offline and online techniques.
Internet customer acquisition tools include each of the following EXCEPT:
direct mail
An ad for a mobile game allows users to play a miniature version of the game within the ad. Which type of ad is this?
rich media
Internet advertising formats:
are defined by the Internet Advertising Bureau
The owner of a YouTube gaming channel plays ads on his videos. For every thousand times a user sees an ad while watching one of his videos, the YouTube channel owner receives 10 cents. Which payment model is this an example of?
CPM
Ad serving:
is the placement of ads on websites by specialized marketing services agencies.
Which of the following is often used for behavioral targeting?
all of these
- cookies
- predictive models
- website registrations
Which of the following is the best response to ad blocking?
Attempt to start a dialog with visitors who use it.
an optimized press release:
contains rich media and links to the website.
The 80/20 rule of affiliate programs means that:
80 percent of affiliates are low volume, while 20 percent produce significant volume
Among the factors that have created consumer expectations for on-demand media include:
all of these
- the internet itself
- tablets
- smartphones and tablets
Native advertising refers to:
promotion that looks like content.
A successful omni-channel content distribution policy includes:
all of these
- broad reach to new acquire customers
- a brand content hub
- primarily social media platforms
Which of the following purchase activities are primarily emotional in nature?
to entertain and to persuade
Which of the following purchase activities are primarily rational in nature?
to educate and to convert
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