Fresh features from the #1 AI-enhanced learning platform.Try it free

Fresh features from the #1 AI-enhanced learning platformCrush your year with the magic of personalized studying.Try it free

PUR 3000 test 2

5.0 (1 review)

Get a hint

R.a.c.e

Click the card to flip 👆

1 / 71

1 / 71

Terms in this set (71)

Research

What's the situation; what do we need to know more about? Identify target audience.
Create a SWOT analysis.

Action

Develop a plan. What action do we want our audience to take and how will we persuasively
and strategically communicate with them?

Communication

Implementation. What do we need to say to them and what mediums/channels
will be use?

Evaluation

Measurement. What's our end goal and how will we know we've reached it?

FORMS of research

▪Formative vs. Summative
▪Primary vs. Secondary
▪Qualitative vs. Quantitative
▪Informal vs. Formal