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marketing chapter 12 practice quiz

Terms in this set (10)

Each of the following is a retailer EXCEPT:
a company that sells produce to supermarkets
When the manager of a RadioShack electronics store decides to offer a store credit card (RadioShack VISA), this is a decision about:
price
One of the challenges for limited-line retailers is that
many of the items they carry are slow moving
Which of the following is most likely to offer customers an expanded assortment of products and increased service?
A delicatessen specializing in imported meats
Which of the following is an example of a type of retailer that about 30 years to reach market maturity in the U.S.?
Kroger
Regarding retail sales in the U.S., each of the following statements is true EXCEPT
there are more than 2,200,000 retail businesses in the U.S.
Regarding wholesaling, which of the following statements is true?
Merchant wholesalers have higher sales than agent wholesalers, but their costs (as a percent of sales) are over three times as high.
Which of the following wholesaler types own (take title to) the products they sell? A)
Service wholesalers
Debbie Wood sells food products to grocery wholesalers and large supermarket chains in Tallahassee. She sells for several manufacturers with noncompeting lines of food products--earning a 5 percent sales commission. She neither handles nor owns the products she sells. Debbie is a:
manufacturers' agent
A producer is most likely to use a "selling agent" if
he lacks marketing know-how and working capital
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