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Chapter 12

Get a hint

profitability

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1 / 17

Terms in this set (17)

Return a form makes on invested capital

percentage increase in net profits over time

Amount of value a firm creates measured by

the difference between costs of production and value customers perceive in its products

Price for a product tends to be___than the value placed on it by many customers

The firm's value creation is measured by the difference between

Value of a product to an average customer, and cost of production per unit