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Mere Exposure Effect
the phenomenon that repeated exposure to novel stimuli increases liking of them
an aroused state of intense positive absorption in another, usually present at the beginning of a love relationship
the deep affectionate attachment we feel for those with whom our lives are intertwined
a condition in which people receive from a relationship in proportion to what they give to it
the tendency for any given bystander to be less likely to give aid if other bystanders are present
Social Exchange Theory
the theory that our social behavior is an exchange process, the aim of which is to maximize benefits and minimize costs
shared goals that override differences among people and require their cooperation
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