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Terms in this set (20)
_____ are the distributors that buy products from producers and sell them to other businesses or nonfinal users such as hospitals, nonprofits, and the government.
_____ is a plan for delivering the right product to the right person at the right place at the right time.
In the context of the role of distributors, _____ provides customer satisfaction by converting inputs into finished products.
_____ are the distributors that sell products directly to the ultimate users, typically in small quantities, that are stored and merchandized on the premises.
_____ provide a complete array of services to the retailers or business users who typically purchase their goods.
Full-service merchant wholesalers
_____ typically work with perishable goods such as bread and drive their products to their customers, who are usually smaller grocery stores.
Which of the following types of nonstore retailing includes catalogs, telemarketing, and advertising meant to elicit consumer sales?
Direct response retailing
Intensive distribution strategy works best for:
low-cost convenience goods that consumers won't travel too far to find.
_____ is providing multiple distribution channels for consumers to buy a product.
_____ includes all methods of selling directly to customers in their homes or workplaces.
Planning and coordinating the movement of products, from the raw materials to the final consumers, is called _____.
supply chain management
_____ is a subset of supply chain management that focuses largely on the tactics involved in the actual movement of products than on strategy.
Which of the following modes of transportation has the most extensive availability?
A firm's _____ is the percentage of the total market for a product that is controlled by it.
_____ is a new product pricing strategy that aims to capture as much of the market as possible through rock-bottom prices.
Sets with similar terms
Chapter 13 and Chapter 14
business ch. 13
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