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#6 - Hospitality and Tourism Cluster Exam (12-13)
Terms in this set (25)
To track how customers respond to advertisements, many marketers use __________ measures.
processing (4, SE)
A major pharmaceutical company is considering replacing meetings with teleconferences and substituting regional meetings for national meetings. This consideration is in response to which factor affecting marketing in the travel environment?
Economic (7, SE)
The main message of advertising copy usually focuses on a product's
Benefits (9, PR)
Victoria is new to the marketing field and wants to meet other marketing professionals. What would be the best way for Victoria to meet other marketing professionals?
Go to after-work activities at the local country club (13, PM)
Teresa is a new employee who received training in handling sales and returns for the business. Her supervisor referred to both types of activities as
Transactions (20, PM)
What is an example of a housekeeping activity that a gift-shop employee would perform?
Straightening display areas (21, PM)
One of the most important ways that businesses use budgets is for
Evaluation (24, PI)
Which of the following is an example of promotion in the hospitality industry:
A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons. (25, PI)
Which of the following is an important part of designing an effective advertisement:
Typography (36, PD)
In what segment of the hospitality and tourism industry is destination marketing?
Event Management (39, PD)
Alonzo, the marketing director at the local convention and visitors bureau, conducted a series of focus groups with people in different age groups to determine what entertainment they are interested in. He then compared his findings to determine similarities across groups. This is an example of
Primary Data (44, OP)
One of the disadvantages of using consensus building as a decision-making tool is that it often encourages group members to
Compromise (45, OP)
A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to
Advertise in specific areas (50, NF)
Why is it important for individuals to periodically validate their credit histories?
To avoid being denied credit (51, NF)
What is one way that a business can reduce unsafe working conditions?
Improve housekeeping (53, NF)
A job applicant who wants to write a follow-up letter should follow the guidelines for
writing a business letter (54, NF)
The Coleman Company sells its own brand of tents, coolers, grills, and sleeping bags. This is an example of
product ectensions (55, NF)
The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?
Confirm that red items have been displayed (56, MP)
Payroll, hotel reservations, and sales orders are handled by a(n) __________ type of information system.
transaction processing system (59, MK)
To become the general manager of a large hotel, you will probably need to go to
college (61, IM)
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
Animated Backgrounds (62, FI)
Why is a fact sheet helpful to writers of news releases?
It helps writers to prioritize the information. (64, EI)
To keep communication flowing with other departments, the finance function depends on
Information systems (65, EI)
Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline ticket sales. Now, though, most of Kathy's clients purchase their tickets online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of
disintermediation (70, EC)
What technology should a travel agent use specifically to notify clients of web pages of interest?
Social bookmarks (71, EC)
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