14 terms


IB Business Management Marketing 4.8 E-Commerce

Terms in this set (...)

Advantages of E-Commerce
Potential world-wide audience
Collects data on consumers
Success rate measured by 'clicks'
Lower fixed costs
The buying and selling of goods and services on the internet
Viral Marketing
The use of social networking sites or SMS text messages to increase brand awareness or sell products
Stands for business-to-business and refers to online trade conducted directly for the BUSINESS CUSTOMER rather than the end-user; an example would be Amazon.com supplying books to other book retailers
Stands for business-to-consumer and refers to online business conducted directly for consumers;p an example would be Amazon.com selling books directly to private individuals
Consumer-to-Consumer marketing takes place between consumers on an e-commerce platform such as eBay. Consumers are directly buying and selling to each other.
Clicks and Mortar
Refers to businesses that combine the traditional main-street existence with an online presence. By contrast, other businesses may have just an online presence (e.g. Zappos.com)
Are businesses that operate predominately online (e.g. Zappos.com). They are different to retailers that operate physical stores in shopping malls and other physical outlets
Online Presence
A business has a dedicated website for e-commerce. This could be limited to providing information about the business and its products,and may extend to selling products online.
Unwanted e-mail (usually of a commercial nature sent out in bulk)
Search Engines
Find web pages related to your request; e.g. Google, Bing and Yahoo!
Search Engine Optimization
A systematic process of ensuring that a firm comes up at or near the top of lists of typical search phrases related to that business
Price Transparency
The ease with which consumers can find out the variety of prices in a market
Disadvantages of E-Commerce
Low-speed connections
Cannot touch, feel, smell, try on
Product returns
Cost and reliability of shipping
Website must be up-to-date
Internet security issues