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PSY chapter 14
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A(n) ___________ is an enduring mental representation of a person, place, or thing that typically evokes an emotional response and related behavior.
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attitude
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gillian1011
Terms in this set (30)
A(n) ___________ is an enduring mental representation of a person, place, or thing that typically evokes an emotional response and related behavior.
attitude
The elaboration likelihood model describes the ways in which people respond to __________ messages
persuasive
When ads focus on the quality of the product, they persuade people to change attitudes through _____________.
central route
The deliberate seeking and attending to information that is consistent with one's attitude is known as ________________.
selective exposure
Agreement and __________ are more effective ways to encourage others to embrace one's views.
praise
Behavior inconsistent with an attitude that may have the effect of modifying an attitude is known as _____________________.
attitude-discrepant behavior
Prejudice is connected to avoidance, aggression, and _____________.
discrimination
Discrimination refers to behavior that results from ___________.
prejudice
The attraction-similarity hypothesis theorizes that __________ is a powerful determinant of attraction.
reciprocity
___________ appearance is a factor that contributes to attraction.
physical