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367 test 1

Terms in this set (51)

first step in consumer behavior
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economics
the study of production and consumption
psychology
the study of human reactions to their environment
sociology
the study of groups of people within a society, such as consumption that takes place within group settings or affected by group behavior
social psychology
the study that focuses on the thoughts, feelings, and behaviors that people have as they interact with other people
firm orientation and consumers
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relationship marketing
the activities based on the belief that the firms performance is enhanced through repeat business
undifferentiated marketing
a type of marketing wherein the same basic product is offered to all customers
differentiated marketing
the firms that serve multiple market segments, each with unique product offerings
niche marketing
a plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics
interpretive research
the approach that seeks to explain the inner meanings and motivations associated with specific consumption experiences
qualitative research tools
the means for gathering data in a relatively unstructured and non-quantified way, including case analysis, clinical interviews, and focus group interviews
researcher dependent
the data that requires a researchers subjective opinion to interpret a meaning
phenomenology
qualitative approach to studying consumers that rely on interpretation of the lived experiences associated with some aspect of consumption
quantitative research
the approach that addresses questions about consumers behavior using numerical measurement and analysis tools
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