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Terms in this set (135)
what is earned media
what the public shares digitally and verbally about a brand
which are social media engagements
likes, comments, shares, clicks
What percentage of smartphone owners between the ages of 18-44 state cannot recall the last time their mobile phone was not next to them?
True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communications
What is social media reach?
number of people who have seen any activity from your social media account
Which of the following is a benefit of social media marketing?
- increased exposure/ brand awareness
- increased traffic
- brand loyalty
- lead generation
What was the 2015 Oxford Dictionary Word of the Year?
face with tears of joy emoji
How long did it take the Internet to reach 50 million people?
Which of the following is NOT an advantage of social media?
unrealistic customer expectations
What is user-generated content (UGC)?
any digital content that is produced and shared by end-users of an online service or website
What is a great way to become an active participant on LinkedIn and Twitter?
- post regular status updates
- invite people to connect
- use visuals
- find and join linked groups
Which of the following should you NOT do on social media?
tag or post pictures and videos of people without their permission
Which of the following are external, and help you foresee what you may be facing in the industry?
What are values?
core principles that give meaning to your life
True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.
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